We’re excited to hear what you think of our new identity.Opera’s trademarks, service marks, and logos (“Brand Assets”) are valuable properties. We’ve come a long way together with you over the last 20 years, and we are always inspired by what you want to experience on the web.
In the meantime, you can bring the new Opera brand onto your device with this wallpaper: Download it for your computer | Download it for your phone Soon afterwards, we’ll revamp the icons and logos for of our data-management app Opera Max, the Opera Coast browser for iOS and our other apps. Opera for Android, Opera Mini for Android, Opera Mini for Windows Phone and Opera for computers are next in line for the change, within the next few release cycles. Over the next few months, we’ll be rolling out the new brand across the Opera family, including our entire product portfolio. We have new solutions and products in the pipeline, and we want them fit into the new identity organically. Opera never stands still, so it was really important for us to make our new brand something that could endure and grow with us. Today, we’re revealing the new identity and updated icon for our flagship product Opera Mini on the iOS platform. Our subsidiary mobile-advertising company Opera Mediaworks is also launching a fresh, new look. The new “O” first rolls out on mobile phones It’s been an intense, exciting journey lasting about a year. Me, with Opera Creative Director, Arnfinn Hushovdīuilding that system has involved a tight collaboration between Opera’s in-house creative team and two independent agencies – U.K.-based DixonBaxi, who helped us define the global brand and creative strategy, and Anti from Norway, who worked with us on the visual identity. It is a system that unites the goals, the products and the history in an easy-to-communicate way. How we worked on itĪ new brand identity is more complex than colors, icons and fonts. To reflect this, we have dropped the “Software” from our logo. Today, we see Opera more as an internet company providing great experiences online. With the extended Opera family and our ever-expanding range of products and services, we feel we’ve grown beyond the bounds of a software company. The 3-dimensional “O” symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever you seek online, Opera helps you do more! From “Opera Software” to “Opera” We envision Opera’s new logo as a portal quickly connecting you with what you’re looking for on the web. But, just as our products are about more than technology, the new logo stands for more than the first letter of our company name. It still preserves the good ol’, familiar red “O”.
The cornerstone of Opera’s new brand identity is our redesigned logo.
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